In regards to website design inspiration for marijuana companies, there is plenty to extract from dispensaries in the state of Michigan. By dissecting Michigan stores cannabis website design, marketing and search engine optimization we can learn vital lessons on what it takes to create a high level online presence. In 2008 medical marijuana consumption was legalized through the “Michigan Compassionate Care Initiative” which was approved through a 63% majority vote. After years of requests and interest Michigan finally passed the “Michigan Regulation and Taxation of Marihuana Act” in 2018 which legalized recreational weed by way of a 56% vote in favor of approval. The full legalization of THC and CBD sales went into effect on December 6, 2018 with the first Michigan dispensaries expected to open in the first quarter of 2020.
With so much support and focus on marijuana happening in a given geographic region we are starting to witness new innovations and ideas in terms of key business characteristics like dispensary marketing, website design, SEO and SEM. While we can point to a wide variety of fantastic dispensaries in Michigan driving the future of THC and CBD commerce, there are a select few really paving the way when it comes to tapping into the industry’s full potential. Still a comparatively new commercial enterprise, the winning methods in dispensary marketing and dispensary website design must stay elastic in nature which is why it is so essential to stay informed and aware of what the trade leaders are accomplishing.
By reviewing the key medical and recreational dispensary website design implementations and ideas from the highest rated and leading marijuana outlets in Michigan we can gain new insight and inspiration on how to elevate our own online THC and CBD projects and profiles.