Marketing cannabis businesses using sites like Facebook and Twitter is a much different task than using one of these sites to market a “regular” business. Legal issues in different jurisdictions may impact how and even if you can use social media to target potential customers in those areas.
That is why you need to hire an experienced marijuana website branding agency. One that understands some of the potential pitfalls to using social media for marketing.
Whether you operate a medical marijuana dispensary, or are prepared to sell recreational cannabis to customers, you still need someone to help you get your message out to current and potential customers.
Many people use social media today to find and research potential businesses to deal with. Therefore, while it is important for your website to appear professional and easy to use, so should your social media profiles.
Cannabis dispensary social media profiles need to be professional and offer links, text and imagery which properly highlight your product and service offerings. They need to be managed tastefully, considering there may be new clients who may not know what their options are, nor how you can help them achieve their goals.
In the grand scheme of things, however, a Facebook business page for a cannabis dispensary is not much different than one for, say, an automotive mechanic, or big box store. Certain information needs to be provided so that current and potential customers can easily deal with your business now and in the future.