#5: Search Engine Optimization
Search engine optimization (SEO) is a crucial aspect of any digital marketing strategy. Optimizing your website and content for relevant keywords can help you rank higher in search engine results pages (SERPs) and attract more organic traffic.
You can use keyword research tools to identify relevant keywords and incorporate them into your website’s meta tags, headers, and content.
Search engine optimization for dispensaries can be very tricky. That is because some keyword research tools, such as the Google AdWords Keyword Planner do not display accurate (or any?) data for most cannabis dispensary marketing phrases. This is due to the legal nature, federally, of Cannabis in the United States. While other countries, such as Canada, have legalized the recreational use of Cannabis, most other countries have not yet legalized it yet.
Further, even if (or when?) other countries do legalize it, you would have to check into local laws and regulations as some districts will prefer to keep cannabis strictly controlled. For example, the city of Surrey, in British Columbia, Canada, has made it virtually impossible to open a dispensary, despite the fact that Cannabis consumption is legal in the province, and cities around Surrey, such as Langley, Richmond and Burnaby (all within a few minutes drive of Surrey) do allow dispensaries to operate.